LÜM | Discover & Support New Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LÜM | Discover & Support New Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LÜM | Discover & Support New Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LÜM | Discover & Support New Music
App Name : LÜM | Discover & Support New Music
Logo：
OS : Android
Network : Messenger,Instagram,Audience Network
Developer : Live Undiscovered Music, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 100
Duration : 144
Popularity : 13,900
Check ASO Keywords of LÜM | Discover & Support New Music
2. LÜM | Discover & Support New Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LÜM | Discover & Support New Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LÜM | Discover & Support New Music in the recent period. As of 2021-03-14, among the LÜM | Discover & Support New Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 88.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 11.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, LÜM | Discover & Support New Music's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.07%,
Instagram's proportion is 23.36%,
Messenger's proportion is 23.25%,
Audience Network's proportion is 20.33%,
's proportion is .
In the date of 2021-03-14, LÜM | Discover & Support New Music‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of LÜM | Discover & Support New Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LÜM | Discover & Support New Music. We can see some advertising trends.
Top 1 Ad Creative of LÜM | Discover & Support New Music
Ad Details ：
Headline ：The Future of Music Streaming
Text ：Join LÜM today and see why it is the home for independent artists and true music fans. It is 100% free for fans and artists.
LÜM combines social media and music streaming with a revolutionary Virtual Gifting system so that fans can get closer to the artists they love and artists can receive direct financial support and identify their true fans. The Future of music is here! Join us now.
Top 2 Ad Creative of LÜM | Discover & Support New Music
Ad Details ：
Headline ：The Future of Music Streaming
Text ：See why multi-platinum award winning artist Droyd believes LÜM is the best platform for independent artists to release their music and content and connect with their superfans. LÜM is 100% free to join and our virtual gifting system puts actual money into an artists pocket and fans get rewarded with pins and achievements for discovering and supporting the best new artists.
Top 3 Ad Creative of LÜM | Discover & Support New Music
Ad Details ：
Headline ：Upload Unlimited Music For Free Today!
Text ：Upload Music on LÜM for free today and see why more artists are making money on LÜM directly from their fans than anywhere else! No middleman just you and your supportive fans.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 114 | 114 | 104 |
| Popularity | 446 | 445 | 418 |
| Dimensions | 320 x 400 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LÜM | Discover & Support New Music in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free LÜM | Discover & Support New Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LÜM | Discover & Support New Music, you can click the app name below to view related reports, or you can find more info in ASOTools.